Yesterday, I attended a breakfast meeting with my general manager; I was completely transfixed at his opinion on developing a user friendly content and customer centric approach. I immediately decide to work harder to serve the user with the best information and to share the best of Digital marketing knowledge to help them to elevate their business.
In the meanwhile of our discussion, one thought came in our mind, “What’s next? The big thing, which can bind the user. But with my experience and knowledge, I have no regret in mentioning that predicting future, especially in Digital marketing is really, really very tough. Prediction is what that needs special skill. Competition is getting tougher and tougher. All we can do is to provide our user something innovative and highly relevant.
When you know, what you have to do and for whom you have to do, the next challenge is to create the content which communicates itself, which is useful and strong enough to bind your user.
SEO world is changing fast, with the introduction of Google’s latest algorithms like Panda and Penguin, the game has changed. The old SEO style has completely wiped out. New strategies and innovation are the need of the time. With my analysis and knowledge in digital marketing, I can strongly say content is still the king and rule the SEO world. The quality and freshness of content in your website will help you to remain digitally ahead. The Higher the quality of content, higher the chance to get good rank in search engine. Apart from quality, it’s the length of content which matters. Based on report of Serpiq, we present some bar graph to show how the length of content can affect the position of your website
As we can observe, rank of websites is directly proportional to the length of the content. Higher the length of quality content, higher the ranking of a website. Content must be unique, fresh and informative to engage the customer. This graph is just based on our analysis, not segmented in any way. Your approach should be customer centric, give the top priority to your user and work for them, try to please your user, not search engines.
There are many prevailing SEO companies in India who works on such approach. For Instance, LetmeRank, a pioneer Digital marketing agency in Delhi offers highly customized Content marketing service . Practically it is not possible to draw any quality conclusions from the one graph and from single analysis. To design knife sharp strategies for SEO, let us study the length of the content according to the age of the domain.
With the keen study to the bar graph, we can reveal that it’s the age of the domain which also affect the length of contents, and such websites have more content; it may be because they are old enough. As new babies (website less than one year) are under construction and may not have a solid base. So it is always advisable to update your website with fresh, quality and relevant content.
Conclusion
It has been observed a fully fleshed website loaded with quality content always impress the user as well as search engines. It’s always a challenging to predict the Google. The Algorithm is changing faster. Keenly observing the last two updates of Google we can say that they are constantly working to improve the quality of content. Latest update in Penguin and panda hit the bad content so badly, they have not recovered yet.
And also we can conclude that it’s not only the length of the content, the age of the domain which also matter. The overall idea behind the lengthy content is to provide the user with well defined and best information about various services. Give your user a reason to share. Various search engines like Google, Bing also reward for good quality informative content. In the present scenario where content marketing is the king of the internet world, leverage the power of content to rule your industry.
Various Paramount Digital marketing agency in Delhi are focused toward quality Content marketing Be transparent with your user, connect with them personally and elevate your business. Stay tuned for the next post with some amazing data and analysis. If you have any question, feel free to leave the comment. We would be happy to assist you.
It’s not mandatory to hit the hot iron, hit the iron, so hard that it gets hot.
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